Hi, this is Yidi

I’m a product designer at Fidelity and an Ex-UXR at Microsoft. A product professional always finds innovative balance between business and user needs.

View My Works

Hi, this is Yidi

I’m a product designer at Fidelity and an Ex-UXR at Microsoft. A product professional always finds innovative balance between business and user needs.

View My Works

Recent Projects

Microsoft, Windows + Devices Team

2025

A mixed-methods research on Windows 11’s out-of-box experience, delivering design solutions adopted into the product pipeline to streamline user flows by 15%.

UX Research

Hardware-testing

Product Strategy

Flow Streamlining

Lasso Loop

2025

A companion app for the Lasso Recycling machine, enhancing ease of use and creating an engaging & rewarding recycling experience.

UX Design

UX Research

Concept Validation

Move Your Body

2024

A sports-tour booking platform that connects curators and tourists, promoting active travel for a healthier lifestyle 💰 Redesign to monetize & reconstruct the business model.

UX Design

E-commerce

Monetization

It's Yidi

Can’t wait to meet you!

It's Yidi

Can’t wait to meet you!

It's Yidi

Can’t wait to meet you!

About Me

Graduation Date: December 2025

Location: Free to relocation in U.S.

Looking for: in-house UX designer/UX researcher/ PM

Contact

About Me

Graduation Date: December 2025

Location: Free to relocation in U.S.

Looking for: in-house UX designer/UX researcher/ PM

Contact

About Me

Graduation Date: December 2025

Location: Free to relocation in U.S.

Looking for: in-house UX designer/UX researcher/ PM

Contact